Master Diploma in Digital Marketing

What is a Search Engine?
Types of Search Engine with its example
Top Search Engines, its pros, and cons.
What is SEO - Search Engine Optimisation.
Role and importance of SEO.
Types of SEO & other SEO's. On-page, Off-page, Technical page.
On-page SEO & Off-page SEO tactics and optimization.
Good SEO practices V's Bad SEO practices
Case studies and references regarding the same.

What are keywords?
Importance, their usage, and tools to find them.
What are tags? Types of tags and their usage explained in detail
How to edit tags and optimize them.
Types of On-page SEO in detail with practical examples.
How to edit optimize on-page content.
What is page quality and what are the factors that determine it?
How to use on-page SEO checker and determine the quality of your site.
Non-keyword related SEO

What are keywords?
Importance, their usage, and tools to find them.
What are tags? Types of tags and their usage explained in detail
How to edit tags and optimize them.
Types of On-page SEO in detail with practical examples.
How to edit optimize on-page content.
What is page quality and what are the factors that determine it?
How to use an on-page SEO checker and determine the quality of your site.
Non-keyword related SEO

What is a Link?
Link Building and methods to do it
Backlinking, types of backlinks, its usage, and benefits of backlinking
Types of Off-page SEO in detail with practical examples.
Local SEO and how it plays a role in off page SEO 
Listing in Business sites and how can it be done.
Social bookmarking - what is it and how it can be done.
Importance of conducting events, campaigns, and Ads

What is a website / Blog / Forum / Ecommerce platform?
How to create the above-mentioned, without having coding involved.
What is the static and dynamic domain?
Important terminologies to be known.
Website languages - What are they? How many are there
HTML & CSS
What is a URL? Why are they important?
What is a Domain?
Different types of domain.
what is a user-friendly and responsive website?
What are the different types of responsive sites?
Do's and Don'ts in Domain creation and maintenance

What is a website / Blog / Forum / Ecommerce platform?
How to create the above-mentioned, without having coding involved.
What is the static and dynamic domain?
Important terminologies to be known.
Website languages - What are they? How many are there
HTML & CSS
What is a URL? Why are they important?
What is a Domain?
Different types of domain.
what is a user-friendly and responsive website?
What are the different types of responsive sites?
Do's and Don'ts in Domain creation and maintenance

Responsive Design and tools used for it.
User-friendly Mobile SEO
Key Elements to remember for Mobile SEO.
What are the optimization techniques used in Mobile SEO ?.
How to find Mobile Keywords? how are they different from Desktop keywords?
what are the common mistakes that have to be avoided?
How to set up a mobile-friendly configuration?

What is CMS?
Features of CMS
Highlights of CMS
WordPress
Features
Advantages of WordPress
Disadvantages of WordPress
How to install Plugins
How to use Plugins

What is CMS?
Features of CMS
Highlights of CMS
WordPress
Features
Advantages of WordPress
Disadvantages of WordPress
How to install Plugins
How to use Plugins

What is CMS?
Features of CMS
Highlights of CMS
WordPress
Features
Advantages of WordPress
Disadvantages of WordPress
How to install Plugins
How to use Plugins

What is CMS?
Features of CMS
Highlights of CMS
WordPress
Features
Advantages of WordPress
Disadvantages of WordPress
How to install Plugins
How to use Plugins

What is Social Media Marketing
Importance of Social Media Marketing
Main pillars of Social Media Marketing
Advantages and Disadvantages of Social Media Marketing.
Social Media Marketing Tips in 2021.
Important social media trends followed in 2021.
Different types and techniques of Social Media Marketing
Different types of Social Media and their examples.

What is Email Marketing ? And usage & goals of email - marketing.
Benefits of Email Marketing
Do's and Don'ts in Email Marketing
Different types of Email Marketing
Email list Segmentation and why segment it ?
Tips on growing your Email - list.
choosing an Email Marketing Service and tools used to prepare content for it.
Tips on improving your open Email rates.
Automating Email Marketing using auto email responders
Different email marketing strategies being followed in 2021.
Email marketing metrics used for tracking performance.

What is Email Marketing ? And usage & goals of email - marketing.
Benefits of Email Marketing
Do's and Don'ts in Email Marketing
Different types of Email Marketing
Email list Segmentation and why segment it ?
Tips on growing your Email - list.
choosing an Email Marketing Service and tools used to prepare content for it.
Tips on improving your open Email rates.
Automating Email Marketing using auto email responders
Different email marketing strategies being followed in 2021.
Email marketing metrics used for tracking performance.

What is Email Marketing? And usage & goals of email - marketing.
Benefits of Email Marketing
Do's and Don'ts in Email Marketing
Different types of Email Marketing
Email List Segmentation and why segment it?
Tips on growing your email - list.
choosing an Email Marketing Service and tools used to prepare content for it.
Tips on improving your open Email rates.
Automating Email Marketing using auto email responders
Different email marketing strategies being followed in 2021.
Email marketing metrics used for tracking performance.

Introduction of inbound process and Inbound Marketing.
Examples of Inbound Marketing.
Types of Businesses that use Inbound Marketing.
The purpose of Inbound Marketing
Strategies followed in inbound Marketing
Role of Inbound Marketing in the current Marketing scenario.

Introduction of Outbound process and Outbound Marketing/interruption Marketing.
Examples of Outbound Marketing
Types of Businesses that use Outbound Marketing
The purpose of Outbound Marketing
Strategies followed in Outbound Marketing
Role of Outbound Marketing in the current Marketing scenario.

Introduction to Affiliate Marketing
Types of Affiliate Marketing
Effective ways of doing Affiliate Marketing.
Advantages and Disadvantages of Affiliate Marketing.
Trends followed in Affiliate Marketing in 2021.
Different channels/mediums to approach for Affiliate Marketing
Best practices to be followed in Affiliate Marketing as a beginner
Payment models in Affiliate Marketing.

What is Conversion Tracking? & What do you mean by the term Conversion?
Process and Funnel.
Types of Conversions
Conversion Reports and how to generate them.
Funnel visualization
Different ways to track conversions.
How to add a conversion tag to your website
Terms related to Conversion Tracking.

Introduction about the platform and its features.
The latest trends followed in Instagram for 2021.
The tools used by Instagram to boost career and business. Integration into website,
How to track target customers and competitors.
What are the best hashtags that can be used and how to maintain a hashtag directory?
Best practices to be followed for healthy feed management.
Different strategies and user engagements that can be used and followed in Instagram,
Best time to post / Do's and Dont's to be followed in Instagram.
Business account and Marketing techniques followed in Instagram.

Introduction about the platform and its features.
Usage, Importance, and role of Pinterest
How brands take leverage of Pinterest
Customizing the profile and the best ways to do it.
how to integrate Pinterest into your website.
The latest trends followed in Pinterest for 2021.
The tools used by Pinterest to boost career and business.
usage of infographics.
Role of Pinterest in boosting Business

Introduction about the platform and its features
The latest trends followed in Facebook for 2021.
The tools used by Facebook to boost career and business. Integration into the website.
How to track target customers and competitors.
what are the best hashtags and keywords that can be used?
Best practices to be followed for the healthy Page management
Different strategies and user engagements can be used and followed on Facebook.
Best time to post / Do's and Dont's to be followed in Facebook.
Business account and Marketing techniques followed in Facebook.
Types of Facebook Ads and how to run them effectively.[steps to be followed in bidding!
Optimization techniques to be followed for Facebook page and account.
Importance of Facebook Marketplace, Groups, and Pages. How to create one.
Creating Brand Ambassadors on Facebook and leveraging FB Insights for success
Facebook brand page orientation.
Facebook Marketing success stories.

Introduction about the platform and its features
The latest trends followed in Facebook for 2021.
The tools used by Facebook to boost career and business. Integration into the website.
How to track target customers and competitors.
what are the best hashtags and keywords that can be used?
Best practices to be followed for the healthy Page management
Different strategies and user engagements can be used and followed on Facebook.
Best time to post / Do's and Dont's to be followed in Facebook.
Business account and Marketing techniques followed in Facebook.
Types of Facebook Ads and how to run them effectively.[steps to be followed in bidding!
Optimization techniques to be followed for Facebook page and account.
Importance of Facebook Marketplace, Groups, and Pages. How to create one.
Creating Brand Ambassadors on Facebook and leveraging FB Insights for success
Facebook brand page orientation.
Facebook Marketing success stories.

Introduction about the platform and its features.
The latest trends followed in the Twitter platform for 2021.
The tools used by Twitter to boost career and business. Integration into website
Advantages of using the Twitter platform
How brands take leverage of Twitter platform.
Profile creation, customization, and maintenance
Types of tweets and statistics.
Different types of content strategy followed for Twitter.
How Twitter analyses 'Big Brands'
PR strategy of Twitter.
How to track target customers, competitors, and influencers.

Introduction about the platform and its features.
Latest trends followed in Youtube platform for 2021.
The tools used by Youtube to boost career and business. Integration into website
Advantages of having and using the Youtube platform.
How brands take leverage of the Youtube platform
Viral video examples.
How to optimize videos. Different types of content strategies followed for Youtube.
understanding copyrights
Youtube engagement metrics.

Introduction about the platform and its features.
Latest trends followed in Youtube platform for 2021.
The tools used by Youtube to boost career and business. Integration into website
Advantages of having and using the Youtube platform.
How brands take leverage of the Youtube platform
Viral video examples.
How to optimize videos. Different types of content strategies followed for Youtube.
understanding copyrights
Youtube engagement metrics.

Introduction about the platform and its features
Latest trends followed in the Linkedin platform for 2021.
The tools used by Linkedin to boost career and business. Integration into the website.
How to track target customers, competitors, and influencers.
Different search and marketing strategies followed in Linkedin.
Lead generation for businesses and Brands
Role and importance of Linkedin Marketing.
Profile creation, customization, and maintenance.
Lead generation through individual profiles and templates on how to approach various leads

Introduction to ORM - online reputation management
Why and what is the role of ORM?
Examples of ORM
Areas to Google in ORM.
Generating report for ORM
Monitoring of Search Result,
Monitoring of Complaint sites
Monitoring sites and blogs.
Tools required to manage reputation.

Recap of Search engines and different types of search engines
Understanding search engine algorithms
Working of search engine algorithms.
Penalties and recoveries of search engines.
why and what is the need for a search to be updated. What are the recent updates?
Reasons to get your websites penalized. Rules and regulations.
Optimization techniques to be followed for each search engine.

Introduction to SEM - Search Engine Marketing
Types of SEM.
Terms and terminologies to be known while doing SEM.
Do's and Dont's in SEM.
Types of Campaigns and techniques followed for each campaign

Introduction to SMS Marketing
Tips to be followed while sending an SMS. Effective methods of SMS Marketing

What is Content Marketing?
Different forms and formats of content.
Tips to be followed for each type of content generation.
Which type of content has more reach in each social media platform?
Blog and Forum content writing and tips to be followed.

Google Algorithms in its chronological order
Google Tools for Businesses and Brands.
Google search engine strategy and how it tracks user behavior.
Google Trends and features.
Google controversies and update
Google Tips and Hacks.

Google Algorithms in its chronological order
Google Tools for Businesses and Brands.
Google search engine strategy and how it tracks user behavior.
Google Trends and features.
Google controversies and update
Google Tips and Hacks.

Design Tools.
Website. Blog creation Tools,
Hashtag Generator Tools.
Content designing Tools and their usage.
Marketing tools.
Tools that work and support multiple platforms.
Tools / Software used to schedule online events/meetings and webinars.
Practical exercises and activities for each tool.
Image and content optimization tools

Facebook Pages

Facebook Page Creation

Facebook Advertising

Facebook Ads Manager

Facebook Reach Campaign 

Facebook Page Verification

Sales Funnel

Keyword Advanced

Keyword Match Types

Types Of Google Ads

Ad Extensions

Search Ads Campaign 

Display campaign

Youtube Ads

Youtube Ads

Re marketing

Importance of SEO

Difference between Browsers & Search Engines

What is SEO

Top 7 Search Engines

How Search Engine Works

Difference between domain name & web hosting

How to choose new domain

Meta Title

Meta Description 

SEO Friendly URL

Site Map

SEO Keywords

Canonical Link

Internal Linking

Pillar Content

OGP Tags

Google Algorithm

Mobile SEO

WP Installation

CMS - Wordpress

WP-Plugins Which Helps SEO

SEO Importance while making pages and contents